Twitter $99 Promote Mode May Fill Your Timeline With Unsolicited Tweets

In a move that is expected to requite a major boost to small business owners, online social networking giant Twitter has launched the public beta of a new subscription service called "Promote Mode" that volition permit users to run ad campaigns on the network for only $99 per month. Twitter has been beta-testing this new feature for a while now, something that was revealed final month in the company'southward Q3 earnings report. The service, available just to U.S. and U.K users for now, volition automatically turn tweets into ads and insert them into the timelines of regular users with a small "promoted" badge to indicate that they are sponsored posts. While large businesses can effort to spend the time and money required to create full-fledged ad campaigns, smaller businesses ofttimes observe it difficult to practice so, which is where Twitter is hoping that its latest feature will come in handy.

Not every one is thrilled with the thought, though, and Twitter is already filled with voices of dissent from users who experience that this automated solution may create issues on both sides. That'due south because the style the tool has been structured, subscribers won't be able to choose which tweets to promote; they can merely toggle the feature on or off en masse without any granular control. Additionally, the tweets tin can be only be targeted at residents of up to five metro locations or regions in a selected state. Equally you'd expect, business owners are voicing their discontent over these capricious restrictions, so information technology volition be interesting to see if anything changes betwixt now and the time Twitter actually rolls this out officially to all users.

Access to Twitter'south Promote Mode is available through the app's carte drawer. It's also the place for access to all the related info including, the number of new followers, the number of people who saw the promoted tweets and visited the profiles. According to Twitter'southward official FAQ page on the subject, this might get a tiered tool in the future, with higher-priced subscription tiers for accounts with larger followings.